Continuing with the collaborations that characterize the Italian brand in the creation of its advertising campaigns, Bottega Veneta presents us the last of them: It is the corresponding campaign of the collection for the next season. This time, artist Robert Longo was the person in charge of executing the photo shoot.
The Bottega Veneta Fall-Winter 2010/11 collection is focused on the human silhouette and is characterized by contrasts between several concepts like structure / fluency, quiescence / movement, and masculine / feminine, among others.
In the late 1970s and early 80s, Robert Longo created Men in the Cities: A photographic series representing men and women wearing business suits and with extreme and twisted poses. This series was a clear influence for many photographers during the last decades. And this advertising campaign is also based on that photographic work.
Longo’s graphic style and his ability to create wonderful images by using a minimal number of elements were the reasons to be the photographer selected by Tomas Maier (the creative director at Bottega Veneta) to carry out the Fall-Winter 2010/2011 campaign.
