8/23/10

campaign-marketing

Continuing with the collaborations that characterize the Italian brand in the creation of its advertising campaigns, Bottega Veneta presents us the last of them: It is the corresponding campaign of the collection for the next season. This time, artist Robert Longo was the person in charge of executing the photo shoot.

Bottega-Veneta-Fall-2010-2011

The Bottega Veneta Fall-Winter 2010/11 collection is focused on the human silhouette and is characterized by contrasts between several concepts like structure / fluency, quiescence / movement, and masculine / feminine, among others.

luxury-fashion

In the late 1970s and early 80s, Robert Longo created Men in the Cities: A photographic series representing men and women wearing business suits and with extreme and twisted poses. This series was a clear influence for many photographers during the last decades. And this advertising campaign is also based on that photographic work.

artistic-photos

Longo’s graphic style and his ability to create wonderful images by using a minimal number of elements were the reasons to be the photographer selected by Tomas Maier (the creative director at Bottega Veneta) to carry out the Fall-Winter 2010/2011 campaign.

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